STACKED

Role

UI / Branding

Duration

3 months (2019)

Stacked is a fitness app that helps weightlifters plan, track, and analyze their workouts.

Stacked is based on the idea of the bestselling fitness books for men and women written by Michael Matthews. After completing the program for a year, I was excited to hear about the mobile app release. Despite how effective and potential the program is, the app failed to meet my expectations. I then decided to make changes not only for the app but also for the look and feel of the brand.

THe RESEARCH

Competitive analysis

Secondary research

Brand auditing

I did a few pieces of research on both usability and visual auditing. I've learned that even though the majority of people gave a good rating for the app, they struggled with onboarding, navigating, and user interfaces.  Meanwhile, the inconsistent visual and other expressions of the brand create a disjointed experience.

BRAND IDENTITY

Personality

Focusing
Determined
Motivating
Informed
Simple

Values

Inclusivity
Knowledge
Hard-working

Archetype

The Doer

Stacked Stylescape

Brand attributes and styles cape

The program says that it works for everyone. However, I focused on men and women at around 25-40 as the target for this app. Therefore, the brand attributes and style scape reflect this range of users.

Stacked Sketch 01
Stacked Sketch 03
Stacked Sketch 03

The DIAGRAM

With the problems that users faced, the diagram shows possible solutions for two workflows, onboarding, and tracking.

The Design

Thank you for viewing!

It was a great learning process, on both UX and visual perspectives. I learned how diagrams work for the first time, practiced using style scape, and could have managed the project better by prioritizing problems I wanted to solve.