GREENBOOK

Role

UI / Branding

Duration

3 months (2019)

Greenbook is an online service that focuses on booking, informing young and casual golfers about multiple golf-related activities.

Inspired by Erik Anders Lang, the project intends to making golf more inclusive and fun for people who enjoy playing this sport.

The research

18Birdies

Supreme golf

Golfnow

After digging into a few popular golf booking services, I found that people haven't explored the idea of "Airbnb for golf." People can search for golf activities that are way beyond the traditional 9- or 18-hole experience. Then, I started talking to a few co-workers and family members to learn how to make this mobile app helpful for different types of golfers.

BRAND IDENTITY

Culture

Inclusive
Encouraging
Relaxed
Rewarding
Challenging
Engaging
Flexible
Creative
Co-exist
Reliable
Intergral
Connecting
Diverse
Relevant

Customer

Respectful
Ambitious
Competitive
Nature lovers
Relaxed  
Devoted
Principled
Stable
Athletic
Networking Social
Influenced
Practical
Outdoor

Voice

Personal
Exciting
Friendly
Informative
Relevant
Assuring
Transparent
Direct

Feeling

Inclusive
Encouraging
Relaxed
Rewarding
Challenging
Engaging
Flexible
Creative
Co-exist
Reliable
Intergral
Connecting
Diverse
Relevant

Impact

Belong to a community
Save time
Connection
Less hesitation
Strengthen relationships
Convenience
Less redundant work
Unique experiences
Informed and educated

Stacked Stylescape

Brand attributes and styles cape

Greenbook aims toward young people in the early 20s to 35. This group of people tends to be curious enough to try out different experiences while being informed with details and reviews of the course. Therefore, the brand attributes and styles cape reflect that mindset.

Typography + Color

The design

Thank you for viewing!

It was fun to work on something that I enjoy doing. People whom I talked to were interested in this sport and expressed their challenges when playing. Hopefully, this could be something helpful and inspiring for whoever wants to create their passion project.